1,000 Horsepower Hummer Pickup Truck Coming
General Motors has confirmed that it will use the Hummer tag for a new electric truck that will have 1,000 horsepower and be capable of going from 0 to 60 miles per hour in three seconds, according to new teaser images and videos released today. The new electric Hummer pickup truck will be revealed during a Super Bowl commercial next Sunday, with full reveal on May 20. It will be released in late 2021.
The resurrected Hummer brand will be produced and sold under the GMC brand at GM’s Detroit-Hamtramck plant, where the automaker had a capital of $2.2 billion when it moved to mass-produced electric vehicles.
General Motors is putting this Frankenstein move into action ten years after retiring the Hummer in 2010. Back then, the boxed giant had become a symbol of pre-financial surplus. But as the global recession hit and fuel prices began to rise, Hummer sales fell and the vehicle was removed from supply.
SUVs and pickup trucks have increasingly dominated the US market over the decade, despite the Hummer being discontinued and the rise in emissions and pedestrian deaths. Some other automakers have tried the trick of leaning on nostalgia and well-known nameplates to create excitement and interest in their electric vehicles, of which the Ford Mustang Mach-E is the clearest example. Considering these factors, it’s not surprising that GM got a chance to resurrect the Hummer.
While there are already plenty of electric SUVs on the road, the electric truck market is still large, but it won’t be that way for long.
Ford is working on an all-electric F-150 that it promises will be as capable a truck as people expect from the most popular nameplate, and Tesla’s Cybertruck will serve as an option for more contrasting customers. A few startups are also entering this space. Most notably, Rivian in Michigan plans to launch its luxury electric pickup truck this year. Others, such as Bollinger, Karma, and Lordstown Motors, are also trying to be among the first to sell electric pickup trucks.